Brand Identity
Not Just a Pretty Face: Dress Your Business for Success
Here’s where we take things up a notch. Brand guidelines are essentially the rulebook for
how your brand presents itself to the world. If your logo is your company’s face, then the brand guidelines are your personality. They’re like your outfit, your sense of style, how you talk to people, and the groups you associate with. Just as your personality shines through in how you dress, speak, and carry yourself, your brand’s personality shines through every touchpoint – whether it’s a business card, website, social media post, or advertisement.
Brand guidelines cover all the key elements that shape your brand identity, including the logo, colour palette, typography, tone of voice, and even the types of images you use. Think of them as your brand’s style manual. It’s what keeps everything consistent, making sure your brand looks and feels the same no matter where it shows up. Just like people trust someone who’s always true to themselves, your audience trusts a brand that’s consistent.
Why Consistency Matters?
Here’s the thing – you can have the most beautiful logo in the world, but if your branding is inconsistent, it’s like watching someone change their outfit three times in a single conversation. Confusing, right? Consistency builds trust. When your brand looks, sounds, and feels the same across all platforms, it tells your audience that you’re reliable and professional. It’s the difference between “nice to meet you” and “we should work together.”
What Happens Next?
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01. Defining Your Brand’s DNA: Vision, Mission, and Promise
Before we get creative, we need to define the what and why of your brand. This is where we dig into the heart of your business – the stuff that makes it tick:
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Vision – Where’s your business heading? What’s your long-term goal?
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Mission – What do you actually do? More importantly, why does it matter?
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Promise – What are you delivering to your customers that they can always count on?
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This isn’t just filler – it’s the bedrock of your brand. A strong vision, mission, and promise will guide everything from your messaging to your design, making sure your brand feels intentional and aligned.
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02. Tone of Voice
We’ll create a distinct tone of voice that reflects your brand’s personality. Whether you want to be casual and cheeky or formal and professional, we’ll define how your brand speaks to your audience across all platforms.
03. Colours
I’ll develop a colour palette that resonates with your audience and aligns with your brand’s message. You’ll get primary and secondary colours, with guidelines on how to use them for maximum impact.
04. Fonts
From headings to body text, I’ll choose the right fonts to represent your brand. These will complement your logo and help create a consistent look across all materials.
05. Design Elements
Think of these as your brand’s visual language. I’ll create supporting design elements like icons, patterns, or textures that help reinforce your brand’s identity in a subtle yet effective way.
06. Templates
I’ll provide you with templates for business essentials like letterheads, email signatures, social media posts, and more. These templates will make sure everything you create is on-brand and professional.
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At RA Graphic Design and Marketing, I’m here to craft the whole package for you – a logo, brand voice, colours, fonts, and everything else that makes your brand sing. So, let’s skip the mismatched fonts and accidental rainbow palettes – I’ll make sure your brand is looking sharp, consistent, and utterly professional across the board.
Price
Work can be charged based on an hourly flat rate, or set budgets for particular projects.
Hourly rate: $75 p/h
Set price: Established per project based on a detailed brief. The price has the ability to change if the scope of the project changes.
Get in touch no matter what. I am here to help and want to see your business on the right track. We can work out plans and packages for any need.
Not in your budget? >>
